Wholesale

At SENA, we believe in a cohesive, intentional wellness experience. We collaborate with sauna, bathhouse and hotel brands who share our vision of calm, elegant simplicity. Since featuring in SPA + CLINIC, interest in our sauna range has grown fast, and we've launched a dedicated wholesale program with tiered pricing and full customisation.

We are currently stocked at Ember Bathhouse, The WELL, The Neighbourhood Sauna, Tribe Sauna + Ice, ZEHN Wellness and Avanto Sauna. We can create bespoke pieces for your space, from custom-coloured hats and robes to exclusive towel designs, so every detail reflects your brand. To start a custom partnership, get in touch.

Custom Merino Wool Sauna Hat

100% AU/NZ wool, 2mm

You set the RRP — ours retail at $70, upmarket but accessible

Fully bespoke: your logo, care labels, colour, and shape (classic cone, bell or bucket)

Delivered in a drawstring 100% cotton bag with your logo